Founder, Vertemis
Ex-Insights Leader, Mondelez International & PepsiCo
Nick Graham
I help organizations transform how they use insights & analytics, with the goal of driving smarter decision-making and elevating business impact.
With 20+ years in insights leadership - including most recently as Global Head of Insights & Analytics at Mondelēz International and US Head of Insights & Analytics for PepsiCo Beverages - I know that true transformation isn’t about simply adopting new tools. It requires a holistic approach to priorities, processes, people, tools, and technology to future-proof the function and unlock its potential as a source of competitive advantage.
I take a practical, human-centric approach, helping organizations create a future-back vision for insights & analytics and turning that vision into a tangible action plan. This is enabled by the latest thinking on Machine Learning & GenAI and proven behavior change principles that ensure new ways of working take root.
For more information, check out my LinkedIn profile: https://www.linkedin.com/in/npgraham/
Articles & Posts
ROLE OF DECISION-DRIVEN INSIGHTS
As an insights industry, have we spent too long focused on the what, rather than the so what? Too much time mastering methodologies and not enough time driving business decisions?
HOW AI IS
RESHAPING INSIGHTS
Watch Dave Carruthers from ONE Strategy & Nick Graham from Vertemis share their firsthand experiences on experimenting with and implementing AI solutions in the insights space.
INSIGHTS LIGHTHOUSE AT DAVOS WEF
Read Nick's takeaways from the Insights Lighthouse at the World Economic Forum at Davos, which he had the privilege of co-hosting with Dr Liubov Ruchinsakya from Diageo
Ready to reimagine what insights can do?